Mobile Gambling Worth $12 Billion by 2010, Study Says

The report indicates this growth is due to the emergence of multiple mobile payment technologies, as well as the legalization of remote gambling legislation in key markets.

"Mobile lotteries have already experienced significant levels of adoption in the Far East, while European state lotteries will increasingly embrace the mobile environment in the medium term," said report author Dr. Windsor Holden.

Mobile Lotteries

Mobile lotteries are anticipated to be the most popular service by the end of the forecast period, with more than 380 million users worldwide.

Juniper Research said that market growth would also be driven by market the U.K.'s Gambling Act which came into force on this month, and by proposed amendments to existing legislation throughout Europe.

What's more, it suggested that, in the long term, there will be opportunities in the U.S. market, though these would be hampered, in the short term, by current legislation against online gambling.

"The intimations from the U.S. are that the act will be repealed or at least reformed," said Holden. "Should that be the case, in-state mobile lotteries, betting and possibly casino services will be available in that market by 2010, facilitated by location-based technologies."

This change of heart by legislators could well be a result of recent research which indicates that the rise in online gambling has had no discernable impact on the number of problem gamblers, a key concern of right-wing Republicans and President Bush.

The Juniper report also said that global gross winnings from mobile gambling services will rise from just $106 million in 2007 to $3.2 billion in 2012.

Lastly, while the U.K. is currently the largest single market for mobile gambling services, it will be overtaken by the U.S. within five years.

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